“I always believe that you should never, ever give up and you should always keep fighting even when there’s only the slightest chance.”
I started off crunching numbers as an Internal Auditor in Manchester, but after nailing two exams in six months, I realised it just wasn’t for me. Reading books by folks like David Ogilvy and John Hegarty, I found my new passion - advertising, and more specifically, Account Management. And I had this dream of doing it in one of my favourite cities - Amsterdam.
When my contract wrapped up, I hit the phones, ringing up every UK agency I could think of, hunting for an internship. Luck was on my side, and gyro Manchester brought me on board. This was my ticket into the competitive world of advertising, and it wasn’t long before I landed a spot at McCann Manchester, working on the Aldi account as an Account Executive. I promised myself I’d soak up everything there was to know about advertising, and in a year, I knocked out the IPA Commercial Certificate, Legregs & Foundation Certificate.
2017 saw me packing my bags for London to join JWT, learning the ropes from Chiara Capitanio. I worked on the Vype Brand, and despite the tough restrictions because it’s a vaping brand, I learned heaps about creative origination and the real value of teamwork. We pulled off some cool campaigns, and I got to work on other brands like Treasury Wine Estates & BT Sport. During this time, I also bagged my IPA advanced certificate and snagged my MIPA accreditation, with a big shoutout to the team for their support.
Then came the dream move to Amsterdam, working on adidas for their Newsrooms and local paid media campaigns teams. I later joined MediaMonks, leading accounts for brands like Miele and Red Bull. After a short stint at 180 Amsterdam where I handled Pepsi Planet Positive, Mirinda, Lays/UCL Partnership as well as Dubai Airports as well as a Client Director role at Bulletproof, working with brands like Friesland Campina Icebreaker, Booking.com, MyProtein, Mashreq Bank and East Africa Breweries, I’m currently freelance/seeking a Brand Manager/Brand Excellence Role.
When I’m not in the office, you’ll find me behind a camera, exploring storytelling through photography, or playing tunes on my guitar and piano. My heroes? A mixed bag of legends like Michael Schumacher, Sir Alex Ferguson, Arnold Schwarzenegger, David Ogilvy, Sir Don McCullin & Mary Wells Lawrence. I’m all about meeting new people, socialising, and cycling around Amsterdam, always on the lookout for new spots to check out.