Emma Mattress - Competitor Video

The mattress market is a very over-populated and condensed market. There are many players from traditional brands such as Tempur, through to disruptor brands such as Casper.

Emma Mattresses asked our team to created a TVC to highlight why you should buy an Emma Mattress, as opposed to the competition. However, this project was unique in a sense that we had a very tight budget proposed.

Our solution was to use the NIMBLE production approach, where we hosted the first ‘Creative-Sprint,’ where we collaborated together with Emma from brief to concept within 1 day.

Due to our tight collaboration the entire project was a breeze and a treat. We hosted a two-day-shoot with a very unorthodox but hilarious outcome..