Jordan Brand - Coldest In The Game
The Coldest in the Game campaign was a flagship Nike programme designed to spotlight performance in extreme conditions and reinforce Nike’s leadership in innovation, athlete inspiration, and cultural relevance. Built around immersive storytelling and real-world performance challenges, the campaign activated audiences across digital, retail, and local market experiences, creating emotional resonance and driving both engagement and brand heat in key regions.
In support of this ambitious programme, I played a central role in identifying and securing the right agency partner for the Kenya activation, a core element of the Coldest in the Game experience. Working alongside the Brand Manager, I helped define the operational and creative criteria needed for the region, outlined the partner brief, and structured the pitch process to ensure alignment with campaign objectives, internal governance, and timeline requirements.
My contributions included guiding the agency sourcing process from start to finish — from developing the brief and evaluating capabilities to facilitating pitch discussions and aligning internal stakeholders on selection criteria. By focusing on operational clarity and fit, we were able to secure a partner who could deliver both the creative ambition and logistical execution required for the Kenya experience.
Throughout the activation planning, I supported the Brand Manager by coordinating timelines, aligning cross-functional inputs, and helping manage expectations across legal, finance, and procurement teams to ensure a smooth onboarding and activation process. This operational support ensured that the regional experience was not only strategically aligned with the global campaign but also delivered efficiently and without unnecessary delay.
By structuring clear governance and communication pathways, the process helped reinforce stronger cross-functional collaboration and provided a replicable model for future regional activations within seasonal Jordan programmes.
