Vype - Vype ePod ‘Looks Small, Hits Big’

It may be a small, stylish device that fits neatly in your pocket. So you can take it anywhere. But when it comes to flavour, it really packs a punch.

The Vype ePod was a reaction to the success of the Juul and the arrival of ‘Pod Mod’ Devices. The Vype ePod delivered maximum taste in a mini design. Our team worked together to develop the creative idea of ‘Looks Small, Hits Big.’

To deliver this effect, we hired a production house that used an air cannon to provide the explosion effect to beautiful results. We also delivered Out Of Home, Press, Social, eCommerce as well as 3 TVCs that were shown in Canada. The campaign increased in scale and was later launched globally due to its success in Canada.