Vype - High Power Range

“In advertising not to be different is virtually suicidal.” - Bill Bernbach

For a number of years Vype followed a very clean and simple approach to its advertising. Due to consumer concerns over the quality of devices as well as queries over the potential risks of vaping, the original look and feel for Vype was centred around: ‘Vaping Made Simple’ as well as the strapline ‘A Vape You Can Trust.’

With the High Power Range, the brief was to showcase the raw power of Vype’s newest Range: Vype eMod, eTank Sub and eTank Mini, and specifically target the Hungarian market. We created these visuals to showcase the raw power that these devices could provide as well as showcase the taste experience from the flavours that paired well with each device. What came out was an explosion of taste for each visual.

The results helped push Vype to beat competitors in Hungary, and also helped increase scale of the project to focus on a global campaign. Feedback from client was positive and they were impressed that we adopted a different approach, moving away from the previously clinical look and feel.