adidas - #HOMETEAM

#HOMETEAM was born out of the insight that in times of crisis, we need to be creative with how we take care of each other and ourselves, keeping our hearts, bodies and minds healthy.

While lives might be at a standstill, adidas launched the #HOMETEAM campaign by sharing stories from their athlete rosters, free activities for people to join in on from home. The idea was to connect the adidas community, athletes, and artists so that they know they are not alone.

We worked on the creative adaptation across various media channels, working to tight deadlines as well as providing creative direction on user-generated content.

Overall results:

694+ PR Coverages (Global)

200+ PR Coverages (UK)

1630 assets created in total

150 million video views in total

Launch across Western Europe, US & LATAM