Miele - New Eyes

We were tasked with creating an integrated campaign for the Miele Scout RX3 as well as a communication strategy deck.

Our team worked on a concept called ‘New Eyes’ where we showcased the emotional benefit alongside the product features by offering a look at life through the eyes of the Miele Scout RX3.

We reviewed competitors content which showed a rather ‘sterile’ environment and created a campaign which helps demonstrate how seamlessly the Miele Scout RX3 fits into your life and allows you to do more of what you love.